WANTINGS & COMPANY

Origins

Founded in 2017 and based in downtown San Francisco, Wantings & Company (WTS) is a CPG-focused brand consulting firm built to help brands move with intention—from concept to market and beyond. We work at the intersection of strategy, creativity, and execution, guiding brands to enter the market with clarity, confidence, and long-term vision. Rooted in deep industry experience and global CPG insight, WTS was created to help brands not only launch—but endure.

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Culture

WTS is a women-led, people-first organization driven by the belief that meaningful brands are built by empowered individuals. We create an environment where every team member is encouraged to step forward, take ownership, and grow into their full potential.

We believe great work is fueled by passion, curiosity, and courage. Courage and innovation are central to our culture—pushing us to challenge convention, explore new perspectives, and design thoughtful solutions. We form deep, trusted partnerships with our clients through intentional brand design, disciplined development processes, and a commitment to quality at every stage.

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Our Brand Landing Services

• Company Portfolio & Brand Architecture

• Brand Strategy & Positioning

• Sales & Marketing Planning

• Channel & Route-to-Market Management

• Social Media Presence & Content Strategy

• Multi-Channel Media Buying & Activation​​