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罔廷式
優質生活 從心開始
Client C
Location: Bay Area, California
Industry: Food & Beverage
Year: 2021 - present
Background:
Wantings & Company partnered with a Taiwanese beverage enterprise to lead its U.S. market entry strategy. The engagement covered end-to-end brand and business development, including portfolio positioning, product design, commercialization strategy, website development, pricing architecture, and the formation of a dedicated U.S. team.
Outcome:
The brand successfully launched in the U.S. market in 2022 and expanded nationwide across key retail channels in the years that followed. It has since emerged as a best-in-class brand within its category, earning strong recognition from major distributors and retail partners. The business continues to achieve consistent year-over-year revenue growth.
In parallel, Wantings & Company supported the client in building a well-structured internal organization, delivering targeted training programs to strengthen team capabilities and ensure long-term operational excellence.
Client B
Location: Bay Area, California
Industry: Beverage Automation
Year: 2020
Background: manage overall marketing handling for a beverage automation startup to visualize new beverage brand from positioning, product design, commercialization, website building, pricing and build a new team for the company.
Outcome: products launched in multiple markets in 2020 plus a clear brand roadmap down for next 3 years. Wantings & Company also helped the company to build a well structured internal team and conduct necessary trainings for team's competency enhancement.
Client A
Location: Taipei, Taiwan
Industry: Skin Care
Year: 2019
Background: help a leading certified B-corp skincare brand in Taipei to conduct comprehensive market entry analysis including competitiveness intelligence, pricing analysis, route-to-market strategy and market entry plan.
Outcome: the brand was ready for US launch in 2020 with product line upgrade at proper price segment.
